Lowest Price Made to Stick: Why Some Ideas Survive and Others Die

I am a solo entrepreneur. This book is amazing for getting me to better communicate what it is I do. If you tell them three things, they will remember nothing. I had three bullet points on the home page of my web site. Get people to experience the problem you are solving vs. telling them the solution. Now, I do.

My business has done better since I implemented ideas from this book. Read it, ponder it and implement it in your small business.Get more detail about Made to Stick: Why Some Ideas Survive and Others Die.