This is easily the best psychology book I have ever read! Not only does it describe how people are convinced to do things, buy things or behave it discusses the actual studies that show why those things work.
Some reviewers have complained that there are no practical examples. Well if you read this and think about it you can see how you have been influenced, how to avoid being swept up by the professioal infulencers (car salesman, tv ads etc) and how to get other people to do what you want.
Get more detail about Influence.
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