In The Tipping Point Malcolm Gladwell analyzes various activities, behaviors and illnesses, and how they spread in an epidemic manner. For example, what causes a virtually unknown product to become the next craze? Are there certain patterns of activities or behavior that cause this phenomenon, and can they be applied elsewhere?
Out of the many trends that Malcolm Gladwell examines, my favorite was actually his section about New York and how small changes caused big effects within the city. One of these changes had to do with the graffiti-covered trains - policies were changed so that no train was allowed to go out for service with graffiti on it. Another small change was a stricter enforcing of subway fare payment so that people would not jump the turnstiles. It seems like a harmless crime, but they noticed that by cracking down on little crimes (that could start trends leading to bigger crimes) the overall crime rate on the subway went down.
I was also interested to learn more about the development of Sesame Street, and how children were bored with the original conception of the show. I'm so glad that they took the time to research and figure out what worked to engage children while they watched the show, because Sesame Street is one of my all-time favorite children's programs.
This audiobook was enjoyable and interesting, but the version that I listened to was abridged. I felt like I had a good grasp on the topics that he was talking about, but wished I would have been able to find an unabridged copy to listen to. Fans of Malcom Gladwell's other books should like this one too.Get more detail about The Tipping Point: How Little Things Can Make a Big Difference.
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